AT&T Inc. is considering measures aimed at curbing excessive data usage by iPhone customers as it battles growth in both wireless traffic and perceptions of network problems.
Ralph de la Vega, the head of AT&T’s wireless and consumer businesses, said the company will introduce “incentives” to encourage customers to cut back on their data usage.
AT&T’s strategy wasn’t set yet, said Mr. de la Vega, but added that the incentives wouldn’t affect the majority of AT&T’s subscribers. He said details will likely be available early next year.
Source [WSJ]





