AT&T Looking To Charge More For Heavy Data Usage

12/09/2009

AT&T Inc. is considering measures aimed at curbing excessive data usage by iPhone customers as it battles growth in both wireless traffic and perceptions of network problems.

Ralph de la Vega, the head of AT&T’s wireless and consumer businesses, said the company will introduce “incentives” to encourage customers to cut back on their data usage.

AT&T’s strategy wasn’t set yet, said Mr. de la Vega, but added that the incentives wouldn’t affect the majority of AT&T’s subscribers. He said details will likely be available early next year.

Source [WSJ]

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{ 4 comments… read them below or add one }

Brian Schwartz December 9, 2009 at 9:07 pm

It's like AT&T goes out of their way to upset the very customers who would evangelize a product the most.

The people who use excessive data on their iphone are also probably early tech adopters and the exact people who showed their friends the iphone in the first place.

And the same ones who are now telling their friends about what a ripoff AT&T is (and how poor the service is). We just re-upped for two more years with new iphones, but these tactics make me we want to dig in to the fine print of the contract to make sure they can't cut me off from bandwidth.

garricks December 9, 2009 at 10:52 pm

Dear Apple,

Have you seen this post? You'd better A) stop this; or B) open the iPhone up to other carriers; or I won't be replacing my current iPhone with a new one. kthxbai.

Greg Bussmann December 11, 2009 at 12:50 pm

Thanks for the comment and for stopping by the blog…they (AT&T should
tighten up their network before they ever speak of this again. As cool as
the Iphone is, people will leave them in droves if the network is not
improved.

Greg Bussmann December 11, 2009 at 6:50 pm

Thanks for the comment and for stopping by the blog…they (AT&T should
tighten up their network before they ever speak of this again. As cool as
the Iphone is, people will leave them in droves if the network is not
improved.

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