When I am writing a post for my company’s blog, my workflow goes something like this:
- plan and research my post
- write and edit my post
- come up with a snappy headline for my post
- create an image for my post
It would be great if I could hit publish after those steps are complete and start sharing the post on social media. And I guess I could do that, plenty of people do, but the image in my post is not optimized for each social network. I now have to resize the same image for each social network. In other words, my image may look great on Facebook, but lots of important elements might get cropped off when I post it to Twitter. That’s because, obviously, each different social network uses a different size image.
But I don’t want that. It’s important to me to have an optimized image to go with each of my different social media posts for the simple reason that it just looks better.
Not only that, study after study has shown that posts with images get more engagement, and engagement is the name of the game. Here’s a factoid from Buffer:
…looking at Twitter, in a recent research study we conducted, we found that images can increase retweet rate by up to 150%:
So what happens is that I have to make a different version of my blog image sized for each different social network. That’s a pain-staking process, not to mention a file-organization nightmare.
A Better Way
In the same way Frank Constanza dreamed up Festivus when shopping for a doll for his son George, I knew there had to be another way. As luck would have it, before I could even attempt to solve this problem myself, fate brought me this post from Garrett Heath, a member of the social media team at Rackspace. He did the math and came up with One Image to Rule Them All: Size Specs to Work Across Social Media.